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We offer businesses the solution to communicate with their customers through
multi-channel campaigns. Our reporting features make it easy to monitor the
performace of the various channels used in each campaign.
We give you the tools to define demographic segments within your customer base. Send more relevant messages to a more defined audience.
Create and send campaigns with emails and SMS messages. Track direct mail and landing pages to see the effectiveness of a full, multi-channel campaign.
Turn data into insights that help you engage with relevance. Our Sentiment Values give a quick glance at performances across various system metrics.
Your customers are everywhere. You want to get your message to them. Expecting your marketing efforts to be seen through a single channel is not realistic.
If you need another reason to consider marketing via multiple channels: multi-channel customers spend three to four times more than single-channel customers do.
Reference: https://www.sas.com/en_us/insights/marketing/multichannel-marketing.html
Email marketing is on a strong comeback and will begin to see ad budget spend increases for most businesses in 2019 and beyond.
Using the email channel within our platform is like a breath of fresh air. We use a logical stepper to guide you from start to finish and ensure emails look great on any device.
Set up recurring emails for birthdays, anniversaries and the like. Go a step further by using our triggers to guide customers through a multi-step campaign.
Considering the open and response rates of SMS (98% and 45% respectively), this marketing channel should definitely be on the radars of many businesses.
Using the SMS channel within our platform has its perks. Preview how text truncates as a notification for different devices and use animated GIFs to really make an impact.
Set up triggers to create automatic reponses or to send out an email to take advantage of an additional channel.
Direct mail, in particular QR codes, have seen an increase in usage ever since a QR scanner was integrated into the iPhone's camera.
Using the direct mail channel within our platform is simple. We use an intuitive stepper to get you the QR codes you need to track how your direct mail pieces perform.
Targeting by demographic segmentation is a must in today’s marketing environment.
With Beyond4, you will be able to bring a high level of focus to your communications by grouping together specific demographic segments within your customer base.
Target the different groups you create during your campaigns to send more personalized and relevant messages.
Our reporting includes sentiment values across several aspects of the system.
With a quick glance, you will be able to see how well your various communication channels, demographic groups, brand and more are performing based on how well your campaign messages are being received.
When setting up a campaign in Beyond4, you will be able to take advantage of our triggers feature.
Whether you want to send automatic emails such as anniversary or welcome messages, or you want to send a message based off of a trigger from a direct mail piece, you will find many creative uses with this feature.
We have embedded the BEE Plugin from beefree.io into the Beyond4 application so you can create and modify email templates that will look great on any device.
The BEE plugin makes building and modifying email templates so much easier with its intuitive, user-friendly interface. Even if you’ve never built an email template, we can confidently say you’ll get the knack of it in no time.